Sofia Locke 

About Me
Email
Instagram
Behance



© 2024

FLIP - Penguin Books




D&AD New Blood Yellow Pencil Winner 2023
AGDA Awards Finalist: Brand & Identity 2023
Designers: Sophie Whitehead, Isabelle Trudgian, Ruben Savariego, Sofia Locke

Gen Z believes that brands must be sustainable. So when it comes to merch, we don't want another tote bag—we want to do good.

#BookTok has inspired a new age of reading and sharing literature, but with the world's biggest book club at every reader's fingertips, Gen Z is craving something more than merch.

Flip is reading done right. We're flipping merch on its head and reimagining book swaps for good. We're building a circular economy around the books you love, bringing you community and meaningful experiences.

Let's flip it!








I acknowledge the traditional custodians of the land of which I live, learn and work; the Gadigal people of the Eora Nation. Sovreignty was never ceded.