FLIP - Penguin Books

D&AD New Blood Yellow Pencil Winner 2023

AGDA Awards Finalist: Brand & Identity 2023
Designers: Sophie Whitehead, Isabelle Trudgian, Ruben Savariego, Sofia Locke

FLIP - Penguin Books was awarded the Yellow Pencil in the 2023 D&AD New Blood Awards. This project was made in response to the challenge of firing up Gen Z through merchandise. As a team we flipped the brief, looking past typical merch into ways that our generation could connect meaningfully with the brand and their communities. Click through to watch the video HERE.

Let's flip it!

Newtown Nights

Newtown Nights Campaign Dendy Cinemas 2024

Take a late-night trip to Dendy’s iconic Newtown location on King Street and experience a stellar program of retro screenings every night with a new film showing every week! Featuring a plethora of cult classic titles that cover the entire gamut of cinema genres, there’s something for everyone to enjoy on the big screen

Powerhouse Posters

Posters created for Dendy Powerhouse outdoor cinema to encourage ordering from candy bar via QR code

Event Posters: Various

My personal design practice includes working on a range of posters for local bands. This allows me to explore working with a range of techniques & styles

Family Saver Campaign

Playful school holiday campaign for all Dendy Cinemas sites to promote upcoming childrens movie titles and communicate discount pricing information

50 Years of the Male Gaze

Featured in UTS School of Design Book
Awarded Credit in the Australian Graphic Design Awards: Student Print Category (2022)

Information is Beautiful Data Visualisation Awards: Longlisted (2022)

A data narrative quantifying the impact of John Berger’s Ways of Seeing over the past 50 years. Drawing on data from the book itself, google scholar, academic papers and personal experience, to create a visualisation in the form of two large-scale posters.

Illustration

Various digital illustrations created for fun & in my role as an in house graphic designer (used as collateral for events)

C is for Collaboration: A Design Manifesto

A manifesto in the form of a card game, created in my final year of university to highlight the two pillars of my design practice: collaboration & play! As a designer I value collaboration and reflection on the design process, and wanted to encourage conversation between my peers by creating prompts for reflection on personal values and ways of working that so often get lost to the daily slog of creation

Environmental Graphic Design

Glazing decal & acrylic signage design for a renewable energy companies office space

Locker decal design & wall graphics to revitalise an existing end of trip facility

Enivironmental Graphic Design for commercial office spaces to renergise and add subtle custom branded detail to the office.

FESS Magazine

View the full magazine HERE

Design of a publication to showcase the work of the UTS Fashion Ethics and Sustainability Society. I worked to lead a team of designers and editors to collate and curate articles, essays and student work. The goal of the publication is to showcase student work and act as an playful and approachable guide on how to be a thoughful consumer and designer.

Event Flyer: Up Cycle

An event flyer created for a UTS society, utilising collage and a unique fold to minimise the amount of paper needed. Riso printed sustainably on recycled paper.

Just for fun!

I acknowledge the traditional custodians of the land of which I live, learn and work; the Gadigal people of the Eora Nation. Sovereignty was never ceded.

Sofia Locke About Me Email Instagram Behance

Powerhouse Posters

Sofia Locke

About Me
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Behance